In 2000, Rifkind formed SRC (Street Records Corporation) which housed imprint labels, along with developing new talent across the hip-hop and R&B world like Ray J, Melanie Fiona, and David Banner, among others. The label was also responsible for Akon’s breakthrough (eventually providing the rising star with his own imprint, Konvict Muzik) and scored a major win on the charts with the release of Fat Joe and Remy Ma’s classic single “Lean Back” (also housing the Terror Squad Entertainment imprint under the SRC umbrella). “I have always made it a point to give my artists as much control over their careers as possible,” Rifkind adds. “That includes how they brand and promote themselves. They are in charge of their own destinies, and I’m just here to guide them.”
Stanley “Citi” Atwater maintains his mission statement at all times: My goal is to continue to give young artists opportunities, and make as many young minority millionaires as I can. I pray that God looks over me during the process and gives me the strength to stay the course. The Atlanta native got his start in local event promotions before moving over to the label side of the music industry. As the former Marketing and Promotions executive at Block Entertainment, Citi had a string of Top Ten hits and was the muscle behind major successes in the early aughts like Grammy nominated Yung Joc, Boyz N Da Hood (where rapper Jeezy got his start), and another Boyz N Da Hood graduate, Gorilla Zoe. He later returned to Atlanta nightlife, securing the strongest open mic night in the city, which became a haven for A&R executives to seek out new talent. He returned to working with artists, forming Run-It-Up Records, which boasted big hits from the likes of Trinidad Cardona’s “Jennifer,” T-Wayne’s “Nasty Freestyle,” Kstylis’ “Booty Me Down,” Mak Sauce’s “Good Morning,” Rae Rae’s “Cash Flow” and Loui’s “Shake Dat,” amount others. When he approached Steve Rifkind to reconstruct Loud Records into a modern day iteration of its former self, Rifkind was all in.
Now, Rifkind, Citi, and Dana Biondi are ready to bring Loud Records to new heights, changing the way artists view record deals and building a solid infrastructure that allows for artists to have more control over their destinies. That’s been Citi’s mission from the start, and through Loud it will stay that way.
Dana Biondi’s first foray into the music industry happened while booking a concert while still in college. The Connecticut native met the opening act there, Chris Webby, and started managing him. This began Biondi’s artist management career. After a few years, Biondi relocated to Los Angeles where he founded his own company Gr6y Management and began growing his roster. He started with Taylor Gang upstart SK8 and later began managing New Orleans breakout act $uicideboy$, who to date remain his most successful artists, as the independent hip-hop duo boasts two billion streams in the United States and over five billion streams worldwide.
His company Gr6y Records is home to other buzzing names like Night Lovell, Shakewell, Germ, and more. In 2019, Biondi first partnered with Steve Rifkind, assisting in the careers of legacy acts like DMX, Wu-Tang Clan and Busta Rhymes. Biondi has now joined Rifkind and Stanley “Citi” Atwater on the relaunch of Loud Records. His fresh take on artists coupled with his passion to grow careers makes Biondi a perfect fit for taking the newly reformed label and finding the next big superstars.